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Research papers

The use of retail audit research in developing and maintaining effective retail distribution

The paper gives an overview of the relationships between two key pieces of retail audit information, sales share and distribution. It shows how, if used correctly, retail audit data can give management a means of focussing their resources to increase...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Author: Tony Antoniou
June 15, 1992
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Citation

Antoniou, T. (1992a, June 15). The use of retail audit research in developing and maintaining effective retail distribution. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/the-use-of-retail-audit-research-in-developing-and-maintaining-effective-retail-distribution


Research papers

Two practical market research tools for assessing the value of television advertising

This paper is in three parts, to be delivered in turn by the three speakers. First, we comment on the fact that the development of computing and of scanners has revolutionized both market and media research. We point out that the boundary between the...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: Steve Coffey, Valentine Appel, Timothy Joyce
Company: Nielsen
June 15, 1992
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Citation

Coffey, Appel and Joyce (1992a, June 15). Two practical market research tools for assessing the value of television advertising. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/two-practical-market-research-tools-for-assessing-the-value-of-television-advertising


Research papers

Statistical efficiencies in the new UK television audience measurement panels

A new BARB Audience Measurement Service for the UK was introduced in August 1991 using larger more dispersed samples. Among its most important innovations has been disproportionate demographic sampling in favour of certain key target audience...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: Steve Wilcox, Barry Reeve
June 15, 1992
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Citation

Wilcox and Reeve (1992a, June 15). Statistical efficiencies in the new UK television audience measurement panels. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/statistical-efficiencies-in-the-new-uk-television-audience-measurement-panels


Research papers

The Danish multi media index

Until the end of 1990 we mainly had single media surveys in Denmark to be used in the media-planning process. Thus, because of the widely different methods, it was often difficult for both media owners and users (advertisers, planners and buyers) and...

Catalogue: Seminar 1992: Media Research Meets The Future
Authors: Lene Hansen, Hanne Treu Andersen
June 15, 1992
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Citation

Hansen and Andersen (1992a, June 15). The Danish multi media index. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/the-danish-multi-media-index


Research papers

In-home scanning and people meters: Information enhancement or respondent overload?

This paper examines advertiser and agency perspectives on single source data. The authors present a method of evaluating different single source systems based on the informational need for which each service was designed to address. The "focal point"...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: Joseph C. Philport, Roger E. Godbeer
Company: Colgate-Palmolive
June 15, 1992
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Citation

Philport and Godbeer (1992a, June 15). In-home scanning and people meters: Information enhancement or respondent overload?. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/in-home-scanning-and-people-meters-information-enhancement-or-respondent-overload-


Research papers

The first year of a nationwide push-button meter, TV audience measurement system in Portugal

Ecotel Portugal had its first TV audience results available by March 1991. The experience with a nationwide meter system in Portugal is thus limited to about one year. Taking this fact into consideration and after an introduction, this paper starts...

Catalogue: Seminar 1992: Media Research Meets The Future
Authors: Antonio Valente, Paula C. Mateus, Ana Marquilhas
June 15, 1992
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Citation

Valente, Mateus and Marquilhas (1992a, June 15). The first year of a nationwide push-button meter, TV audience measurement system in Portugal. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/the-first-year-of-a-nationwide-push-button-meter-tv-audience-measurement-system-in-portugal


Research papers

Motivating the active-meter panelist

With active meter panels such as Arbitron’s ScanAmerica® service, what contact with panelists is appropriate? Phenomenological psychology, which emphasizes understanding experience as well as behavior, suggests principles of panelist contact....

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: Roberta M. McConochie, James D. Peacock
Company: Nielsen
June 15, 1992
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Citation

McConochie and Peacock (1992a, June 15). Motivating the active-meter panelist. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/motivating-the-active-meter-panelist


Research papers

Identifying the difference in usage and buying behaviour of consumer durables in Europe

The following paper is divide in 3 main sections:1) Description of the European Consumer Durables Survey of EUROPANEL.2) The European diversity of the consumer durables market as reflected by consumer audits.3) Understanding Consumer dynamics using a...

Catalogue: Papers 1992: How To Endure In The Durables Industry?
Authors: Roger Wyss, Yves Marbeau
June 15, 1992
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Citation

Wyss and Marbeau (1992a, June 15). Identifying the difference in usage and buying behaviour of consumer durables in Europe. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/identifying-the-difference-in-usage-and-buying-behaviour-of-consumer-durables-in-europe


Research papers

Measures of quality in Canadian broadcasting

The paper reviews the state of audience measures of quality in Canada in relation to developments in other countries. The general problems associated with qualitative measures of quality are considered in light of a specific example of family drama...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Philip Savage
June 15, 1992
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Citation

Savage, P. (1992a, June 15). Measures of quality in Canadian broadcasting. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/measures-of-quality-in-canadian-broadcasting